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25/04/2012

Google Releases A Playbook For “Winning With Mobile”

As Google continues to push businesses to embrace mobile advertising, it’s trying to make that process a little less intimidating with a new publication titled “The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile.”
The playbook is co-written by Jason Spero, Google’s head of mobile sales and strategy (he joined through the acquisition of AdMob), who predicated in February that one million small businesses globally will build a mobile website this year. I don’t think any of the advice is particularly revelatory, but it’s still a nice distillation of how Google thinks businesses should build their mobile strategies.
Amid the cute graphics and brief case studies, Spero and his co-writer Johanna Werther have scattered some specific to-do items, which they gather into a big list at the end:
  • Define your value proposition by determining what your consumer wants to do with your business in mobile. Benchmark against others in your industry for ideas.
  • Build a mobile website. Once you have a mobile website, check the stats and optimize based on consumer usage.
  • Build an app for a subset of your audience after your mobile site strategy is in place. Don’t forget to promote your app.
  • Assign a Mobile Champion in your company and empower them with a cross-functional task force.
  • Set up a meeting with your agencies about what’s working and what’s not for your brand on mobile and tablets.
  • Search for your brand in mobile, as a consumer would. Take 5 minutes and do this today. What’s working? What’s not?
  • Separate mobile-specific search campaigns from desktop search campaigns so you can test, measure and develop messaging specific for mobile.
  • Run rich media HTML5 ads to extend your branding message to reach the mobile audience.
  • Assign everyone in your marketing org the action item of reviewing their programs through a mobile lens.
  • Check out your tablet consumer’s experience with your brand. Take 5 minutes today and search for your brand on a tablet as a consumer would. What’s working? What’s not? Maximize the tablet environment with rich media creative.
You can read The Mobile Playbook here. Practicing what it preaches, Google recommends viewing the site on a tablet

Windows 8 Consumer Preview vs. Windows 7


Summary: Can Microsoft’s upcoming operating system keep up with — or even beat — Windows 7, or does Microsoft still have work to do?

It’s time to see how Microsoft’s Windows 8 Consumer Preview stacks up against Windows 7. Can the upcoming operating system keep up with — or even beat — Windows 7, or does Microsoft still have work to do?
This is my second attempt at benchmarking the Windows 8 Consumer Preview. I attempted to benchmark the operating system soon after it was released back in February, but ran into troubles with graphics card drivers issues, and problems getting consistent results from a couple of the benchmark tools I was using. It seems that these issues have been ironed out, finally allowing me to complete the testing.

The hardware

The following hardware platform was used for benchmarking the two operating systems. The system was purpose-built for the job of benchmarking:
  • Intel Core i7-2600K processor
  • Crucial 4GB DDR3 1600 (PC3 12800) RAM
  • EVGA 01G-P3-1460-KR GeForce GTX 560
  • GIGABYTE GA-Z77MX-D3H motherboard
  • Western Digital Caviar Black WD1002FAEX 1TB hard drive
  • CORSAIR Enthusiast Series TX650 V2 650W power supply unit
Everything on the system was set to stock speeds, with no component overclocked.
For the tests I used two Western Digital Caviar Black WD1002FAEX 1TB hard drives from the same batch to eliminate the possibility of an update causing one drive to be faster than the other. One drive had installed Windows 7 Ultimate (SP1) 64-bit, and on the other I installed the Windows 8 Consumer Preview 64-bit. All drivers and updates were installed, along with all the software that would be needed for the tests. The drives were then defragmented using the Windows tool before the benchmarking was carried out.

The benchmark tests

Here’s a rundown of the tests that were run on the two operating systems. I’ve chosen a mixture of real world and synthetic benchmark tests.
Each test was run three times and the results averaged.
  • Boot time
    Measured using a handy tool called BootRacer. This measures both the time it takes to get to the logon screen and the time to boot to the desktop.
  • Audio transcode time
    Transcoding an audio test file from WAV to MP3 format using iTunes. A measure of the operating system’s ability to handle multimedia.
  • Video transcode time
    Transcoding video test file from DVD to MP4 format using Handbrake. A measure of the operating system’s ability to handle multimedia.
  • PCMark 7
    A benchmark run with PCMark 7. The industry standard PC test for CPU, HDD, SSD, memory, and graphics performance.
  • 3DMark 11
    A benchmark run with 3DMark 11. This is a set of six demanding benchmark test measuring the graphics performance of gaming PCs.
  • FurMark
    A benchmark run with FurMark. This is a VGA stress test, GPU burn-in test and an excellent OpenGL benchmark. This is a very stressful benchmark and can damage or even destroy hardware if used incorrectly, and therefore I do not recommend running this tool on a system unless you know exactly what you are doing and fully understand the risks associated with it.
  • Cinebench 11.5
    A benchmark run with Cinebench 11.5. This is a real world cross, platform test suite that evaluates a computer’s CPU and GPU performance capabilities.
  • Heaven 3.0
    A benchmark run with Heaven 3.0. This is a DirectX 11 GPU benchmark based on the advanced UNIGINE engine. Not only does this tool give us the maximum frames per second (FPS), it also records minimum frames per second, which is handy observing dips in performance during heavy load.
  • Alien vs. Predator
    A benchmark run using the in-built benchmark tool available in Alien vs. Predator. The benchmark is run at 1920×1080 screen resolution with DirectX 11 enabled. This is a real world gaming test.

HTC One line to get the company back in the game


Summary: From the top of the heap to a company reinventing itself, HTC hopes the One line of Android phones will return it to the top.

HTC is a company reinventing itself, and its One line of Android phones look to bring it back to the favored position it recently enjoyed. The One S is coming to T-Mobile and the One X looks to be a solid entrant for AT&T. The One X derivative for Sprint, the EVO 4G LTE, is a deserving bearer of the successful EVO name.
The troubles for HTC in the Android space can be traced to the company trying to do too much at a time. No OEM has produced more handsets than HTC the past few years, and it spread the company thin. Making strange moves like investing $300 million for Beats Audio technology didn’t help either.
HTC has always produced great hardware, some of the best phones I have owned and tested come from its efforts. I still believe the original HTC EVO 4G was one of the best phones I have ever owned. Both the HTC One S and One X remind me of that original EVO, and are outstanding phones.
Matt Miller has a great review of the HTC One S from T-Mobile, and is a good place to start for those interested in that phone. It impressed Matt in his daily use, and that speaks volumes.
Both the One X and EVO 4G LTE have a big 4.7-inch display that show the utility of Ice Cream Sandwich running the lighter Sense 4.0 UI. They are nice phones for AT&T and Sprint, respectively, and may be the best Android phones currently available.
Hopefully the HTC One line will get the company back on top of its game. The HTC design is stellar, and the build quality is second to none.
If anything the situation with HTC shows how difficult it is for Google’s partners in Android to play in the smartphone world. Not only do they have to warily eye the 800 pound gorilla in the space, Apple, they have to compete with each another. While HTC is blaming the success of the iPhone with its problems, it can’t help that Samsung has been going great guns, too.
The very nature of business in the Android world doesn’t work in HTC’s favor either. While the One X and EVO 4G LTE are basically the same phone, the two carriers involved force HTC to in essence make two different models out of it. That prevents customers from identifying them as one product, and that doesn’t work in HTC’s favor. It also forces two different support efforts for the two similar models.
Hopefully, concentrating on a reduced product line will get HTC back in the black. The company makes great phones, and has some outstanding talent on staff. It will be great to see them climb back on top of the Android space.

Archos Arnova 3G Tablets Officially Launched


After news leaked bout Archos’s new Arnova 3G tablets early last month, Archos has now officially launched the new tablets to the world. The Arnova range of tablets has been created for budget conscious consumers and are equipped with either a 10.1 inch or 9.7 inch display and run Google’s latest Android 4.0 Ice Cream Sandwich (ICS) operating system.

The Archios Arnova 10b G3 has a 10.1 inch display with a resolution of 1024 x 600 pixels, powered by a 1 GHz ARM Cortex-A8 processor, supported by 1GB of RAM, and provides 1080p high definition video playback. Once it arrives in stores and is expected to be priced around $200.
The Arnova 9 G3 also has a 1 GHz ARM Cortex-A8 CPU, supported by 1GB of RAM, with 4GB to 8GB of internal storage, and 9.7 inch, 1024 x 768 pixel IPS capacitive touchscreen display with supporting 5 point multitouch gestures, and is expected to be priced around $250.

New Samsung Galaxy S3 disguised prototype appears


With the launch of Samsung’s “next Galaxy” only a week away, the torrent of Galaxy S3 rumors is showing no signs of slowing down yet. We’d already seen how Samsung is using disguised prototypes of the device when sending it out for network testing, to avoid any design leaks. But, there have been numerous leaks and speculation about these dummy boxes themselves, and here’s another one. This leak is courtesy of Chinese mobile forum, Mobile01. The page has been removed since the news broke.
Of course, this is not the final design of the device at all, which is very obvious, with notes and tape all over the device. But, the leak, if true, does give us some useful insight into what Samsung is hoping to achieve with its next flagship device:


  • It features Android 4.0 with a TouchWiz layering
  • The prototype suggests that Samsung is looking to include a physical home button (as previous leaks have suggested)
  • The above device features the Android 4.0-recommended virtual buttons
  • The position of the virtual menu keys have been switched around, with the recent apps moving to the left and the back button shifting to the right
  • The “Twonky Server” app features an additional virtual button (seen above), which might suggest that Samsung isn’t happy with in-app menu options
Of course, no conclusive evidence about this device being the Samsung Galaxy S3 can be found in this latest leak. One of the most important points that makes me feel like this might not be accurate is the presence of the Android Market, which should’ve been updated to the Play Store by now.
Another day, another Samsung Galaxy S3 rumor. Why does it feel like May 3 is ages away? You can visit the website for the Samsung Unpacked event here.

Nokia Lumia 900 blushes, new magenta version revealed at Finnish e-tailer



Aside from a very desirable white edition, Nokia's Lumia 900 hasn't quite caught up with the color explosion that characterized the Lumia 800's launch. It looks like it's getting there, with a magenta variant spotted at Finnish retailer, Gigantti. At the moment, availability is posited for the vague area of May -- matching those mid-month dates we've been hearing -- but the site is still taking pre-orders ahead of any concrete launch day

Sprint reports Q1 2012 results: 1.5 million iPhone sales but a $255 million operating loss



Sprint Nextel has just deployed its Q1 2012 financials and it's a bit of a mixed bag, with a five percent net revenue growth over this time last year and a whopping 1.5 million sales of that iPhone it paid so dearly for -- twice as many as it sold last quarter and, of those, 44 percent were new subscribers. That helped to drive an overall postpaid subscriber growth of 263,000 but, despite some good news, the company is still suffering a $255 million operating loss and a $863 million net loss. Sprint reaffirmed its LTE plans, a pilot launch of six cities sometime in the middle of this year, with 12,000 sites going online before 2012 turns a year older. Will it be enough? Tune in next quarter to find out.

Google Wallet up and running on T-Mobile Galaxy Nexus



 It's the sound of Google Wallet pennies clinking inside a Galaxy Nexus, despite the fact that we have a T-Mo SIM inserted. It previously only worked with AT&T. Although we downloaded the app from Google Play and got it up and running fine, we haven't actually paid for anything yet -- so let us know if you have any successful transactions!

HTC One S arrives today at T-Mobile, $199 on-contract after $50 rebate



If you haven't already smuggled a carrier-free version of HTC's One S into the US, you can now sign up two years of your wireless life for T-Mobile's flavor. Largely undiluted by the Big Magenta, the dual-core phone arrives today for a single dollar shy of 200 -- after a $50 mail-in rebate. The online store at the source below is waiting for your order, or you could hit up your local bricks-and-mortar for some instant retail gratification.

MOTOROLA RAZR HD RUNNING ICS SPOTTED IN THE WILD, 720P DISPLAY IN TOW



Last week, a Motorola engineer's Picasa album all but confirmed the existence of the Motorola Droid RAZR HD. And while we can't say his job has a future, it looks like this handset does. The latest leak includes some newly discovered blurry cam photos from China showing Motorola model MT887 running ICS. This matches the EXIF data posted by that errant engineer, which listed the RAZR HD's build as 4.0.3. According to the latest images, the RAZR HD sports a 4.3-inch display -- with an upgraded resolution of 720p -- though the other specs appear to match the current batch of RAZRs. As Android Community points out, that relatively bulky body could mean there's a 3,300mAH battery inside. That's all well and good -- unless Motorola also has a Droid HD RAZR Maxx set to launch a month after this guy. Then again, who would be so cruel as to pit your hopes for a higher-res RAZR against your dreams of an even longer-lasting smartphone?

Dropbox vs. Google Drive


Desktop File Syncing Faceoff: 

Google's new file syncing service, Google Drive, is finally available and it looking pretty great. But how does it stack up against the current king of file syncing, Dropbox? Here's where each app shines (and falls short).
Each service has a lot of features, and each excels in different areas. Here, we'll compare the desktop client, webapp, sharing features, speed, and other characteristics of each service.

Very Similar Desktop Clients, with a Few Important Differences

Desktop File Syncing Faceoff: Dropbox vs. Google DriveGoogle's desktop client is very similar to Dropbox's—in fact, certain parts just seem copied exactly from Dropbox's interface. When you install it, you can choose where to put your Google Drive folder, as well as choose which folders you actually want synced to your desktop. You can choose to sync Google Docs files or not sync them, your choice.
Once it downloads all your files, you'll see them in your Google Drive folder, just like Dropbox. Each has a green checkmark if it's synced, or a blue refresh icon if it's currently syncing. Items created in Google Docs have their own special icons, and can only be opened in Google Docs. If you double-click on them, they'll open up in a new browser tab. This is fine if you want to use Google Docs, and it works well with Google Docs' offline viewing, but it's really annoying if you want to be able to tweak docs in your favorite desktop word processor—you actually have to go to the Drive webapp, export them as an Office-compatible file, then open that copy up instead. I get that Google Docs is integrated, but I wish I had a choice in the matter. Other, non-Google Docs files will show up normally and open with their default programs.
It's also worth noting that Linux users and Windows XP users don't have access to Google Drive, but they will have access to Dropbox. It's not a huge point of comparison (since it's pretty much a deal killer for any Linux or XP user), but it's worth noting anyway.

Feature-Filled Webapps, Plus Google's Powerful Search

Desktop File Syncing Faceoff: Dropbox vs. Google DriveGoogle Drive's webapp is where it really shines. You're probably pretty familiar with it already: it looks exactly like Google Docs, except you have two views: a list view (like the one in Docs) and a thumbnail view, that will show you previews of all your documents, images, and other files. The webapp has a search bar at the top and, just like other Google products, it's pretty powerful—you can search by document type, owner, and other advanced filters. Dropbox has an advanced search, but it isn't quite as good—you can only search for "all these words" "any of these words" "this exact phrase", or "none of these words". It'll suffice for most things, but those of us that have gotten used to Gmail's awesome search powers will really love Drive.
Drive's search also hooks into Google's Optical Character Recognition (OCR) and Google Images database, to find images and uneditable document scans using text search terms. So, if you've scanned a document, it'll scan it and you'll be able to find it by searching for words in the document. Similarly, if Google can tell what your pictures are of, you can search by subject—e.g., searching "Eiffel Tower" will bring up your photos of the Eiffel Tower from your recent vacation. Dropbox can't do any of that.
Lastly, like Dropbox, Drive's webapp also has built-in viewers for tons of different file types, including images, videos, and even Adobe files. You won't be able to edit them all from the web, of course, but it's nice to be able to view them without downloading them or installing any extra software. Dropbox, from what we can tell, has just about the same feature set when it comes to previewing files—though Drive has the added advantage of making Docs files editable in Google Docs, as you would expect.

Powerful File Sharing, But No Desktop Support for Google

Both apps do pretty well at sharing files, they just work in slightly different ways. Dropbox lets you share files by right-clicking on them in Windows Explorer or the Finder and getting a link to share with your friends. Google Drive forces you to go the webapp, and has a slightly confusing method of sharing files—if you check a file and go to More > Share, you can send it as an email attachment with Gmail or Share with other people. When you click Share, you either type in the names of other Google users to add it to their Google Drive, or click "Change" next to "Who Has Access" to share it with "anyone that has the link" or "public on the web". It's a bit more convoluted, and we wish there was better desktop integration, but at least the feature is there. Both services also let you share entire folders with other people, for easy collaboration.
Google Drive, however, has an edge in the collaboration department. Not only can you share folders, but it also has all of Google Docs' built-in collaboration features that we love so much. By sharing a document with another Docs user, they can edit the file, make comments, and so on. That way, you don't just see the edited file, you see what they've done and can chat with them in real time as they do it.

Dropbox Gives You More Power Over Your Syncing Speed

Desktop File Syncing Faceoff: Dropbox vs. Google DriveWe tested syncing a 50MB file with both programs, with interesting results. By default, Dropbox is significantly slower, because it automatically throttles your upload speeds. However, this is all tweakable in Dropbox's preferences. You can change how fast it uploads and downloads files, which is great if you don't want it to steal bandwidth from other important things (like video chatting, games, or BitTorrent). Google Drive doesn't give you these options, which is kind of annoying. With Dropbox set to "Don't Limit", it uploaded files at the same speed as Google Drive in our tests.
However, Dropbox also has LAN sync, which means transferring files to another computer on your network is going to be a lot faster than Google Drive, which will download it from the servers instead of the other computer. After uploading our 50MB file to Dropbox, it took less than a minute to show up on our other machine, while Google Drive took about 3 more minutes.
Desktop File Syncing Faceoff: Dropbox vs. Google DriveDrive is also really annoying in the sense that it doesn't give you any information about how fast it's syncing or when it's done. Dropbox's system tray icon will not only show you when it's uploading or downloading just by looking at the icon, but if you hover over it, it'll also show you how fast it's going and how long it thinks the transfer will take. It'll also notify you when new files are added. Drive doesn't do any of these things. To see if it's syncing, you have to right-click on it, and it'll only tell you that it's syncing—now how fast it's going or how long it'll take. It doesn't have any notifications, so the only way to see when it's done is to right-click on it compulsively, reload your Drive folder in Windows explorer, or visit the web interface. Dropbox wins this section by a mile.

See Old Versions of All Your Files Right From the Webapp

Both services offer revision control, although for normal, non-Google Docs files, Dropbox does it a little better. In Google Drive, you can see revisions by opening a file and going to File > See Revision History. If it's a Google Docs file, you'll be able to see the revisions in detail, but for other files, you just have a choice of downloading old revisions to your desktop, which kind of sucks. Dropbox, on the other hand, will let you restore old versions of a file right from the web interface, which is much more friendly. So, each has their own advantages depending on what kind of file you're looking at, but the bottom line is that you can always revert to an older version of a file if you need to.
That said, Dropbox has the distinct advantage of letting you restore files long after you've deleted them from your Dropbox, something that Google Drive doesn't do. So, if this tends to be something you deal with, Dropbox has a pretty big advantage in this area.

Dropbox Has More Opportunities for Extra Free Space, but the Pro Service Will Cost You

Lastly, each gives you different amounts of space for different prices. Dropbox only gives you 2GB for free, while Drive gives you 5GB—although it's very easy to get more Dropbox space for free, and you can get well beyond 5GB. However, if you need more than, say 50GB of space, you'll need to pony up some cash. Drive is significantly cheaper than Dropbox, offering 25GB for $2.49 a month, 100GB for $4.99/month, and even 1TB for $49.99 a month (with a few other tiers in between, and going all the way up to 16TB). Dropbox, on the other hand, gives you 50GB for $9.99/month (or $99 a year), 100GB for $19.99 a month (or $199 a year), and anything above that requires a pretty expensive Dropbox Teams account, starting at $795. If you're looking to save cash, Drive is the clear winner.

Gmail, now with 10 GB of storage




Today, we're happy to announce that we're increasing everyone's free storage in Gmail from 7.5 GB to 10 GB (and counting) to celebrate today's launch of Google Drive. The increase will take effect over the next 24 hours. We hope you all enjoy the little bump!

Google Drive in google play store


Description

Keep everything. Share anything.
*** Google Docs is now a part of Google Drive! ***
* Keep everything. Share anything.
* With Google Drive, you can store all your files in one place, so you can access them from anywhere and share them with others
* Use the Google Drive Android app to access your photos, documents, videos and other files stored on your Google Drive
* Upload files to Google Drive directly from your Android device
* Share any file with your contacts
* Access files others have shared with you on Google Drive
* Make any file available offline so you can access them even when you don't have an Internet connection
* Create and edit Google documents with rich text formatting
* Edits to your Google documents appear to collaborators in seconds
* Make quick changes to spreadsheets
* View your PDFs, presentations and more
* Upload and convert files to the Google Docs format
* Take a photo of printed text and convert it to a Google document
* Optimized experience to take advantage of larger screens for tablet users, Honeycomb (Android 3.0+)

What's New

What's in this version:
  1. What's new in this version:
  2. 1. Quickly find files that have been recently opened, edited or shared with you
  3. 2. Upload/Download all file types to/from your Google Drive
  4. 3. Selecting contacts to share with is easier
  5. 4. Faster navigation of folders when syncing in the background
  6. 5. Choose text alignment in the documents editor